infomediary Business Model( 7)

A major Internet business model, the infomediary model is characterized by the capture and/or sharing of information. The simplest form of an infomediary model is the registration model. In this scenario, companies require users to register before gaining access to information on their Web sites, even if the information itself is provided at no charge. One possible scenario for this example involves companies that offer white papers, or expert articles containing valuable advice, to Web site visitors. These white papers usually are written by the company's experts, who are available as consultants. Registration is a condition for viewing or downloading the articles so the company can capture contact information and other data from the interested party and use it to make sales calls and potentially acquire new clients for its consultants.

Companies using an infomediary model also may be third parties that provide products like free computers or services like free Internet access to consumers in exchange for information about themselves. This information is then sold to other companies who use it to develop more sophisticated, successful marketing campaigns. The information collected commonly includes things like product and service preferences; buying habits; and demographic details like age, sex, and income level.

In the early 2000s, NetZero was one example of a third-party infomediary. The company offered 40 hours of monthly Internet access to more than 8 million consumers in exchange for their marketing information. As part of the deal, consumers were required to allow a special browser called the ZeroPort to remain on their screen while online. The ZeroPort displayed ads that, based on the marketing information they provided to NetZero, were likely to interest them. It also served as a Web navigation tool and displayed customized information like sports, e-mail, news, and stock prices. Using technology from marketing software manufacturer Amazing Media, NetZero also allowed small businesses to reach local or regional consumers through the ZeroPort and view the daily results of their online ad campaigns.



An example through this video:

Manufacturer Business Model( 6)

The manufacturer model isn't limited to the technology industry. Airborne Direct manufactured bicycles for consumers based on their custom specifications, much like Dell did with computers. At its Web site, consumers were able to choose different types of bicycles and customize the components they wanted. The company used a "Bike Wizard" to help customers pick the right bike. Based on a number of different questions related to riding experience and body size, the wizard was able to select the right bike for each customer. If components were selected that might not be compatible with the bike, or that might delay a fast shipment, the Web site displayed special warning icons. Salespeople were available by phone or e-mail to assist customers with their orders prior to purchase. Additionally, Airborne allowed cyclists to store their custom bike designs in "online hangars" for 90 days to put bikes on display for viewing or to set up a gift registry. While most leading bicycle manufacturers remained loyal to their large networks of dealers, Yeti Cycles also sold custom bikes via the Internet. Mongoose used a combination of the two approaches to sell its line of titanium bikes, giving local retailers credit for bikes it sold online.
was another example of a company using the manufacturer model. This company sold flowers through its Web site. Founded by Mark and Alice Hayes, who operated a bulb farm near Portland, Oregon, orders sent to Flowerbud.com were filled by a handful of select growers across the United States, as opposed to florists. These growers shipped flowers in special packages via FedEx next-day service hours after being cut to ensure maximum freshness.

See below an example:

Merchant Business Model( 5)

Merchants have been selling wares since time immemorial. E-commerce is simply the latest manifestation of this trend. Merchant websites sell their goods and services to buyers. Barnes and Noble's and Land's End's websites are examples of this model.

See below this example of Merchant Business Model

Advertising Business Model( 4)

Like traditional advertisers, businesses that follow the advertising e-business model provide a combination of content and ads. This model is most effective when there is a high level of traffic. One example of such a model is on-line newspapers, which feature news content as well as advertisements.

Localadlink is an original example showing us that company uses best ways to convince people to register, or buying their products or services.

Utility Business Model( 3)

All about Google

View more presentations from Ouriel Ohayon.

Google is an exemple about Utility Business Model, because, this company uses important ways to respond to the clients demand, offering all responses about their need, like the comapny operating in services or products, the best way to travel, etc.

Subscription Business Model( 2)

Vente Privee.Com

View more presentations from mbaebusiness.

Venteprivee.com is a subscription Business Model that allows people to subcrib in order to get Higher quality of products like Louis Vuitton, Chanel, Colette etc. with competitive prices

Community Business Model ( 1)

Pourquoi avoir fait le choix de DotNetNuke?

View more presentations from fdoillon.

Dontnetnuke is a community Business Model offering services, products through the site all over the world like Australia, USA ...

In order to determine the roadmap for DotNetNuke, they use the following sources:

Site forums

Site roadmap

Enhancement requests logged in Gemini

Feedback from site forms and surveys

Feedback from DotNetNuke team volunteers

Feedback from customers (of both editions)

Feedback from customer prospects

Feedback from ISV’s, consultants and designers in our ecosystem

Feedback from ISV’s and consultants not in our ecosystem

Feedback from conference and user group attendees

Analysis of competitive landscape

Industry, market and technology trends

Feedback from experts in Open Source, WCM and enterprise software

Feedback from investors

Experience and intuition